发布时间 : 星期三 文章Global marketing 习题和答案更新完毕开始阅读a58d6017b7360b4c2e3f6484
True / False Questions
10. The intimacy of distributor relationships is more intense as the complexity of the
product increases.
True False
Multiple Choice Questions
11. Mary Kay, Amway, and Avon lost significant sales in China due to the nature of
their distribution network and the __________________ environment.
A. sociocultural
B. legal/regulatory
C. technological
D. economic
True / False Questions
12. The type of distribution outlets used for a specific product in multiple foreign
markets is one factor that is easily standardized.
True False
13. The stage of the product life cycle in which your product is currently operating is
one consideration in distribution strategy development.
True False
Multiple Choice Questions
14. In Yemen, consumer products are primarily distributed via small, often mobil retail
kiosks situated in a local souk, or town marketplace. Residential luxuries such as refrigerators are not as readily available, so food and other items are purchased on a daily basis. This scenario speaks to the dimensions of _______________ and ______________ which must be considered when establishing a foreign market distribution strategy.
A. consumer shopping habits, outlet preferences
B. market size, consumer distribution
C. life cycle stage, regulations
D. economics, education
True / False Questions
15. Procter and Gamble’s venture into rural Chinese consumer products distribution
has not produced satisfactory results for the firm.
True False
16. In a growing economy it is expected that retail and wholesale institutions
becomes larger and more specialized, while less efficient intermediaries exit the market.
True False
Multiple Choice Questions
17. When Greatlands Beer salespeople sell their products to consumers at holiday
events and fairs across the U.K., they are employing this type of distribution.
A. intensive
B. business to business
C. indirect
D. direct
18. The food brokers and supermarkets who sell Mertensen’s salt to the consumer
are classified as ___________________.
A. distribution centers
B. wholesalers
C. intermediaries
D. principals
19. The number of levels and types of intermediaries which perform some work to
bring the product to the final user defines distribution channel ______________.
A. mix
B. breadth
C. width
D. length